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BRANDING THE “UNBRANDABLE” – BY ELANA KAMINKA

BRANDING THE “UNBRANDABLE” – BY ELANA KAMINKA
Blogspot
November 6, 2013

Hey, why don’t YOU change…… The question of how to motivate people to change is one that philosophers as well as practitioners from a variety of disciplines have been battling with for centuries. History has shown how resistance to new ideas and technology can cause both individuals and entire communities to perpetuate self-inflicted disaster.

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